Increasing sales is definitely not one of those couple-of-steps get-rich-quick schemes, no matter what they tell you. Getting more people to buy your product or service takes time and requires consistent effort. The good thing about it, however, is the fact that finding ways to pitch whatever you’re pitching to a more widespread crowd really is the very essence of doing business – you want to sell as much as you can. Here are some tips that will help you blast your sales into the stratosphere.
1. Marketing and sales
Your company’s sales depend hugely on your marketing and sales teams working as a single body; in order to improve sales, these two teams need to be cohesive and collaborative. This can be done by placing their offices close to each other; encouraging face-to-face time between the two and always being on the lookout for tools that will help them work together and promote communication.
2. Your current customers are invaluable
Without the people who buy your product/service, you are really nothing. Finding new customers is always profitable, but upselling a client who is already introduced with (and probably a fan of) your work and its quality is a much easier process than generating brand new leads.
The trick is listening to your clients – a loyal customer will be willing to share all the challenges that you might be facing.
3. Social media
Now, this step may well sound simple and easy, but many companies create actual social media accounts and never update them after the initial setup. The goal here isn’t just aimlessly being present out there just because everyone is, but to utilize these websites and increase your leads, sales and popularity.
As the three main social media channels for business, Facebook, Twitter and LinkedIn are irreplaceable. Facebook is basically a tool that helps the entrepreneur show the people side of their business. Make no mistake, however, this is an incredibly important step – no one wants to do business with a faceless company anymore.
Twitter, on the other hand, is a great way to keep up with trending topics – its fast-paced exchanges provide an awesome way to stay tuned with all the current trends.
LinkedIn is a social media website that’s focused on business. Networking with other professionals in the industry and keeping you up-to-date with the news and trends is the goal here.
4. Use social media for communication
Social media is an awesome marketing tool, there’s no doubt about it, but it is also an open line of communication. Retweeting/reposting articles and stuff that you may find significant can help you break down interesting info about your industry. You can also post stuff that’s relevant to your business on these websites, and the beauty of it lies in the fact that the more interesting your post is, the more leads you’ll generate.
Unique styles such as flatlay photography can go a long way in providing your social media presentations with photos that will push your followers into checking your business out. A behind-the-scenes photo or video is a great way of promoting the people side of your business.
5. Discounts and sales
There’s a reason why the oldest trick in the book is still very popular – it works. The only thing that has changed is the strategy of using it. For example, posting an Instagram story with a high-quality photo of your product and offering free shipping (for example) will definitely help you extend your reach.
These five tips will help you get started with increasing your sales (and, therefore, your revenue). It’s not all about providing an awesome product for the market – you need to do a lot of work in order to increase your sales.