When it comes to marketing and promotional tools, nothing imparts more information about your company, your brand, and your products or services than a brochure. Just think about it – with a brochure, you can provide your prospective customers with valuable information, you can let them know about new products and services, and you can offer them a chance to get to know what your company and brand is all about. So if you think that a brochure is no longer relevant in this day and age of digital technology, you’re wrong – brochures can still make an impact, and how. But the brochure you create should be attractive, informative, and interesting. Here are the top five aspects you should remember when designing a brochure.
Determine your goal and objective
The first thing you need to do before you even design a brochure for brochure printing is this: determine your goal and objective. What do you want to accomplish with your brochure? Is your brochure for a specific product, a promotional offer, or an event? By determining your goal and objective from the start, you can design your brochure around what you would like to achieve.
Know your target audience
The next thing you need to determine is the preference of your target audience. By knowing your audience, you will be able to pique their interest. If you are targeting travel buffs, then you need to have a brochure design that is relevant to their tastes – perhaps with a photo of a beautiful and interesting destination, details on great travel deals, and so on. Think about what your audience needs and wants, rather than what appeals to you.
Be careful with your fonts
When it comes to fonts, most of us tend to go overboard. Avoid this temptation at all costs. If you already have a recognisable font for your company and brand, then stick with it. You can add one or two more for creativity, but don’t go above that number. And make sure your fonts are easy to read and are of the appropriate size as well.
If you’re familiar with social media, then you may have heard of the term, ‘TMI,’ which stands for ‘Too Much Information.’ This is another aspect you would want to avoid when creating your brochure. Your customers aren’t reading a book, after all, so don’t get carried away with listing down all your company’s products and achievements. Bombarding your customers with too much information will just leave them confused.
Keep words simple
Brochure printing and banner printing experts also recommend avoiding words that are too complex. Whilst you may think that ‘big’ words can add to your credibility, they may just end up not being understood. Keep it simple with your words, and be direct to the point.
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